BOB EICKMEIER of Santa Rosa has won a $100 Gift Card for his participation in our Online Survey. 

But sincere thanks to everyone... almost 25% of you responded to the survey!  And most of you took the time to type in lengthier answers.  

One of the most surprising results was that 41% of you ONLY belong to our wine club!  It's not that we have anything against other wine clubs... in fact, we collectively belong to dozens.  But it does key us into the fact that there's something about this little wine adventure called Roshambo that captures people who might not otherwise join a wine club.  And that is very, very encouraging.      

The feedback has been very helpful to us and will help shape our approach in the future. 

Some thoughts...

We learned that our email correspondences don't seem to bother you... that you are willing to hear what we have to offer... so long as we have something important to say. 

Several of you suggested we stop printing the newsletter and post it online instead.  That sounds like a plan, but for those of you who like something tactile to read, we will post a dowloadable PDF in this section to correspond with the next shipment. 

One person wrote in, "I like newsletters that tell me the 'drink by' date and at least some characteristics that will help me drink with the right meal.  Sometimes the newslettter is too cool to cover the basics."  While another urged us to, "Please continue with the witty writings."  In the future we'll do our best to make everyone happy, which will mean more straight-forward descriptors and perhaps some suggested food pairings.     

One number that jumped out at us was that 19% of you weren't even aware that we even had a newsletter.  I guess we had you at the bottles?  

A number of you suggested the newsletter would be better with more pictures of Naomi.  And we don't blame you!  She's quite the heartbreaker.  (Check out our Flickr page for more images of our Wine Hero!) 

57% of you hadn't yet seen our funny YouTube commercial.  If you're interested, here's the link.   

The majority of you first heard of Roshambo by word of mouth, and with some fine tuning in our approach to the wine club and correspondences, we hope you'll be even more encouraged to help spread the word.

Congrats once again to Bob!  We'll have more Gift Card Giveaways in the future.  Stay tuned!